GASBAGPR
Storytelling Strategy Impact
GasbagPR secures high-impact visibility for clients through proactive Public Relations strategies that amplify reach, awareness, and revenue.
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About Us
Founded by Marlene Richardson, GasbagPR was created with a clear purpose: to deliver smart, bold, and impactful public relations campaigns that cut through noise and deliver real results. With a sharp focus on storytelling, strategy, and substance, GasbagPR has built a reputation for shaping narratives that resonate across TV, radio, print, digital and social.
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Marlene brings more than two decades of experience working across an eclectic mix of industries - from food, health, tech and tourism, to transport, sport, education, fashion, not-for-profit, pets, talent and entertainment. Her portfolio spans respected brands like NEC, BBC, Foxtel, TEG Live, Wahl, Coffs Coast Tourism, Are Media and News Corp, just to name a few.​
Oakley Grioli joined as a dynamic PR and Communications Executive with agency-side experience spanning not-for-profits, associations, business events, and the travel and technology sectors.
Working from both B2B and B2C perspectives, Oakley is passionate about helping brands connect authentically with their audiences, thriving on the pace and diversity of the industry. Her recent work includes the 2024 NSW Tourism Awards, Circana, Australian Podiatry Association, Australian Traditional-Medicine Society, Hannover Fairs Australia (AFAC & CeMAT) and Delicious Film & Content.
Experienced in brand positioning, understanding audiences and building market awareness.
Services
Strategic Communications
Strategy development
Research and planning
Profile building
Media Relations
Media outreach and relationship management
Story ideation and bespoke media pitching
Media release and media kit development
Media training and spokesperson preparation
Event management & press conference support
Talent management (Brand Ambassadors)
Content Development ​
Content strategy, planning, development
Blog articles, social media and editorial content
Graphic design, digital and print
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Campaigns​
Campaign strategy, planning and execution
Media outreach
Social media campaigns and influencer collaborations
Campaign reporting
Event Management
Full-service event management and planning
Media outreach and attendance co-ordination
VIP engagement and red carpet management
Post-event monitoring and reporting
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Clients
